Changing lives & breaking routines

The HiPower motto: guiding fitness-forward individuals in a supportive community through dynamic high-intensity pilates workouts, designed to benefit the body, mind, and heart. This brand new studio in Scottsdale, Arizona has an array of different classes to fit your needs.

Scottsdale was in need of game-changing workout

HiPower House contacted us after seeing our rebrand for Pilates Plus LA. They were thoroughly impressed by our creative approach to PPLA's new and improved look which was designed to increase membership volume and set the bar higher in an always-changing, fast-paced industry. After our first meeting, it was clear: Partywave and HiPower-House made a perfect match for a collaboration, so we partnered together to act as their full launch partner for their new studio.

Services

Brand Strategy
Brand Identity
Web Design & Development
Copywriting
Interior Design Direction
Social Strategy & Marketing

Categories

Fitness
Wellness

Location

Scottsdale, Arizona

Creating a studio vibe that challenged & surpassed other competitors

Kacey, Founder & CEO of HiPower House, came to us with a straight-forward business plan: Bring Lagree fitness to Scottsdale, a major city missing the transformative workout that had spread throughout many cities in the U.S.

Following our brand strategy sessions, we landed on a vision: bring compassionate and light to individuals through fitness. We agreed that the brand personality should be inclusive, upbeat, friendly, and most of all, fun.

After completing our competitive landscape strategy, we discovered many of the surrounding fitness studios had similar color palettes - lots of blues and reds. We employed a distinct color palette of neon yellow and green to stand out and to show Scottsdale that there's new studio in town.

The workout you'll do at HiPower is called the Lagree Method.  This is a low-impact, high intensity strength training workout that takes place on a Megaformer. Your body will experience these benefits from your first workout: increased cardiovascular endurance, muscular strength and endurance, core strength, balance, flexibility and changes in body composition.

Every workout that you engage in at HiPower will increase dopamine and serotonin production during and afterwards. This can lead to a decrease in stress, anxiety, depression and increase self-esteem. Enjoying a class at HiPower will force you to focus on nothing else but the exercise itself, and will help strengthen your mind to push past all physical barriers.

See the website

Brand design

A "new school" workout that needed a "new school" style. We modified a san-serif typeface to give the logo a modern emotion, and added a small "angel wing" on the "i" which brought life to the logo. We tried to convey HiPower House's uplifting and energetic personality through both the logo and color palette.

Drawings from an original studio name "Lifted Lagree". In the end, we felt "HiPower House" was the stronger choice.

Visuelt Pro

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Website Experience

We designed and developed their responsive, clean website with flashes of neon yellow and green.

Results

Coming soon.

5

redesigned studios

3x

increase in organic web traffic

5x

increase in email submissions

2019

largest financial year of growth

Ready to work? Let's chat.

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